30 years of media planning and buying innovation in DTC and B2B marketing
Robin Bender
FOUNDER & CEO
With 17 years at Omnicom, 12 years as co-founder of ConvergeDirect, and now 2 years as founder and CEO at LOR, Robin has learned, “Treat every dollar as your own and make every placement count to generate revenue!” Robin has a concentration in accountable media that drives sales, new customers, and revenue. Her longevity with clients is unbeatable: DIRECTV 10-years, AAA of CA 11 years, ADT 9 years, Blue Cross of CA 10 years (just to name a few) can be directly attributed to RESULTS! Taking her learnings as an early innovator in direct marketing and the digital space, she has pushed the LOR team to do the same.
Linda Mordovina
SENIOR VICE PRESIDENT OF MEDIA
Linda has a robust history in defining and implementing strategy across campaigns utilizing multi-media channels. Beginning her marketing career in 2012, she has 9 years of experience working across a variety of KPIs, with a heightened focus on accountable marketing and digital media. Linda has a background across a wide range of verticals, working with some of the most recognized Brands in the US. Some of her clients over the years have included: AAA, Blue Cross Blue Shield, Great Wolf Lodge, Elf Cosmetics, Healthfirst and Medifast. Most recently, Linda worked on the Verizon account, managing $300 million/year across Paid Search and Shopping. Linda directly oversaw several high profile launches for Verizon (iPhone 11, Samsung GS10, Full 5G Rollout, Super Bowl).
Mary McDonagh
SENIOR MANAGER OF PAID MEDIA
Mary entered the field 4 years ago, focusing primarily on search engine marketing and has begun to thicken her knowledge of media and work across all digital media channels. Mary has a strong background in insurance and travel industries, working on predominant brands: AAA Auto Insurance, USAA, and Marriott in both national and global markets. She brings a skilled background executing media strategy across campaigns and has gained an understanding of how omni-channel initiative work together to deliver various clients’ goals at hand.
Shanon Siegel
SOCIAL MEDIA & PROGRAMMATIC DIRECTOR
Shanon joined LOR with 12 years of agency experience and 3 years of publisher experience. She provides insightful learnings to our clients to help achieve their business goals. While working on many verticals throughout the years, her current focus is the Health Care and Pharma verticals with campaigns spanning across consumers and businesses. She understands the importance of social media and how best to utilize these channels to reach your audience through strategic planning.
Ashley Walker
CAMPAIGN MANAGER
Ashley came to LOR as a newbie to the advertising and marketing world but has rapidly immersed herself in the planning and executing campaigns for our clients. Her focus is on the day to day of each of our campaign executions, monitoring performance, efficiencies and pacing to ensure we are delivering effectively to our client's goals.
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