We’re the experts in local healthcare marketing
LOR Media is a healthcare advertising agency with a strong focus on Individual and Medicare marketing at the local level. With extensive experience across various lines of business, including State & Federal employee insurance, Commercial, ACA, Access, D-SNP, and more, we bring a wealth of expertise to our clients.
OUR DIFFERENCE
We truly understand the healthcare audience
One of our unique strengths lies in our ability to understand the nuances of local markets, down to the zip code level. By breaking down the DMA into counties and zip codes, we are able to gain insights into competitive advantages and disadvantages and map population potential. With this knowledge, we can budget and select channels based on the number of people in each area, ensuring we have the proper reach and frequency against our target audience. We are also able to recommend creative strategies based on the various audiences we will reach.
OUR DIFFERENCE
We use research tools to understand the market
Using this data we can create strategies and creative recommendations for each individual part of the state based on competitive pressure, demographic insights, household income, and diversity.
Our Work
LOR Media was tasked with increasing brand recognition, generating quality quote requests, and growing business revenue during Open Enrollment for a health insurance client.
Through inventive analytics, innovative account segmentation and bidding, sophisticated audience segmentation, upgraded ad content, and a mobile focus, LOR Media was able to impact prospect decision-making throughout the entire buying cycle and drive more qualified leads.
By breaking down the DMA to the county and zip level, creating heavy-up and light advertising coverage areas, targeting Spanish and English language browsers, and implementing A/B testing, LOR Media was able to improve relevancy of search to keyword matched.
The results were a 27% improvement in CTR, a 379% increase in overall quotes, and an increase in applications for membership forms.
How can we help?
Find out how we can grow your company's revenue.